LiveHelfi
LiveHelfi was Eduard de Wilde’s first entrepreneurial venture, founded in 2014 to address a clear structural gap in the European health and biohacking market. While demand for high-quality supplements and functional nutrition was growing, access in Europe remained limited, fragmented, and overly dependent on U.S.-based supply chains.
Rather than competing on volume or trend-driven products, LiveHelfi was built around disciplined curation. Each product was selected through direct use, evaluation, and understanding — prioritising effectiveness, ingredient transparency, and real-world applicability over marketing narratives. The platform features leading brands including Qualia Life Sciences, Do Not Age, Nordic Kings, Bulletproof, and BiOptimizers, establishing LiveHelfi as a trusted destination for supplements and functional foods in Europe.
The leading store for biohacking in Europe
The platform became an early reference point for informed consumers seeking reliable access to advanced nutritional products for health and performance. It also served as a learning engine, sharpening Eduard’s expertise in product standards, logistics, customer trust, and long-term brand credibility. LiveHelfi set a new standard for quality and accessibility — an approach that later informed the creation of NoordCode and continues to define Eduard’s work across health, nutrition, and performance.
